Thursday, 21 April 2016


What is it? A strength based analysis tool useful at the start of strategic conversations / planning. The letters stand for Strengths, Opportunities, Aspirations and Results. It is a more positive version of the well known SWOT analysis. 

SOAR fosters a constructive, growth oriented and possibility focused understanding of the organisation’s potential. My preferred personal model is SOAR.

Sharing below a SOAR Sample:

  • What are we doing really well?
  • What are our greatest assets?
  • What are we most proud of accomplishing?
  • What makes us unique?
  • What do our strengths tell us about our skills?
  • How do we use our strengths to get results?

  • How do we collectively understand outside threats?
  • Top three opportunities we should focus our efforts on?
  • What is the organization asking us to do?
  • How can we best partner with our customers?
  • What synergies can we create with other groups?

  • When we explore our values and aspirations, what are we deeply passionate about?
  • What’s our most compelling aspiration? Who should we become?
  • How do we allow our values to drive our vision?
  • How can we make a difference for all stakeholders?

  • With our strengths, opportunities and aspirations what would indicate we’re on track for achieving our goals?
  • What do we want to be known for?
  • How do we tangibly translate our strengths, opportunities and aspirations?